中国农业银行是一个家喻户晓的品牌,更是一种生活方式。对于本次农行与国航联名的一款信用卡,我们需要充分考虑设计感与卡面硬性标准的平衡,同时也要平衡两个品牌元素的露出;这是我们基于对2个品牌有了整体深入了解之后的总结性描述,主KV设计则是整体视觉输出的一个起点;在整体品牌视觉确定的同时,我们还设计不同内容且充满趣味的卡面KV。并提出了“面向年轻时尚的航空商旅客群”作为基调的定位语。
视觉效果:高端、时尚、个性、形象
设计语汇:农行·国航联名、航空商旅、国际化
构成诠释:卡面以航空商旅为概念,以农行·国航联名为基础,以年轻时尚为依据,以充分展示本行信用卡以"面向年轻时尚的航空商旅客群"的定位。
Agricultural Bank of China is a household brand and moreover a lifestyle. For this credit card co-branded by Agricultural Bank of China and Air China, we need to fully consider the balance of design sense and hard standards of the card face, and also balance the exposure of the two brand elements; this is our summary description based on the overall in-depth understanding of the two brands, and the main KV design is a starting point for the overall visual output; while the overall brand visual is determined, we also design different content and interesting card face KV. We also proposed the positioning phrase "for the young and fashionable airline business travelers" as the keynote.
Visual effect: High-end, fashion, personality, image
Design phrase: Bank of Agriculture-Air China co-brand, airline business travel, internationalization
Interpretation: The card face is based on the concept of airline business travel, on the basis of the joint name of Agricultural Bank and Air China, and on the basis of youth and fashion, to fully demonstrate the positioning of the Bank's credit card as "for the young and fashionable airline business travelers".