当一个品牌把自己的客户始终定义为高端消费者，它将如何保证可以长久迸发鲜活的品牌生命力，并始终与一批又一批高端消费者站在一起，出现在他们品牌选择序列中的前排呢？

针对这个品牌终局问题，强竞交出了自己的满意答卷：海鲈鱼高端系列。这是强竞首次拓展针对高端消费者品牌。所谓品牌老化其实一直是个伪命题，实际上是产品老化了，只有产品的年轻化才能激发品牌的年轻化，焕活品牌的生命力。

产品的本质是购买理由，包装就是放大购买理由。在这个颜值即正义的时代，90后正悄悄改变着整个社会的美学基础，而在当前大部分食品包装设计普遍落入俗套的阶段，将产品购买理由视觉化、符号化的同时，打造出让高端消费者看了就想买的包装，就成了本次项目的设计目标。

When a brand defines its customers as high-end consumers, how will it ensure that it can burst into vivid brand vitality for a long time and always stand with one group of high-end consumers after another, appearing in the front row of their brand selection sequence?

In response to this brand endgame problem, Qiang Jing has delivered its own satisfactory answer: the high-end series of sea bass. This is the first time for Qiang Jing to expand the brand for high-end consumers. The so-called brand aging has been a false proposition, in fact, it is the product aging, only the rejuvenation of the product can stimulate the rejuvenation of the brand and revitalize the vitality of the brand.

The essence of the product is the reason for purchase, and the packaging is to amplify the reason for purchase. In this era where value is justice, the post-90s are quietly changing the aesthetic basis of the whole society, and at a stage where most of the current food packaging designs generally fall into the mundane, visualizing and symbolizing the reasons for purchasing products while creating packaging that makes high-end consumers want to buy when they look at it becomes the design goal of this project.